When different reels, e.g. foil reels, paper reels, or cylinders, are to be positioned in packing, printing or production machines, the space is often limited around or under the machine. The reels are often placed inside the machine, where the manoeuvrability is limited. Positioning of the reels is difficult and hard to the operator. Many customers have asked us to find a solution for this application situation, and we have thus developed a Reel Lifter with compact overall measurements and high manoeuvrability. With the Reel Lifter, reels can be taken the last steps into e.g. the printing machine so that the operator easily can position the reel in the machine. The Reel Lifter is a perfect partner to the SINOLIFT Reel Rotator, which can take a reel from e.g. a pallet, rotate it and place it on the Reel Lifter. The Reel Lifter transports the reel to the machine and positions it gently in the right place.